Print, The Ideal vs. The Real Advertisement Proof

Alan D'arcangelo; Alexander Liberman

late 20th century

offset lithograph on glossy white paper

Cooper Hewitt, Smithsonian Design Museum

An advertisement proof for the Atlantic Richfield Company, featuring artwork by Alex Liberman and Alan D'Arcangelo, discussing the ideal versus the real and overpopulation. An advertisement proof for the Atlantic Richfield Company, featuring artwork by Alex Liberman and Alan D'Arcangelo, discussing the ideal versus the real and overpopulation. Atlantic Richfield Company advertisement proof about a diverse world population. Features artwork by Alex Liberman at upper right, a red circle with two black and two blue circles contained inside. Lower portion contains artwork by Alan D'Arcangelo, an abstract composition containing a white road against a black ground and green and blue fields above. Includes black printed text about the ideal (upper left) and the real (center left, above lower image). Additiona