
after 1960
Color of unknown origin and soot on off-white wax-coated cardboard with roughened surface (commercially printed Home Dairies vanilla ice cream carton)
Castle’s fascination with text and commercial advertising included a fondness for isolating single words within a composition. Here, he highlights a common marketing refrain—Free!—an enticement that Castle likely chose for both formal and conceptual reasons. With the word centered on the sheet, Castle adds an unusual compositional structure, a fractured, Cubist-like pictorial space that mimics the effect of a kaleidoscope, an optical instrument that alters visual images into abstract geometric arrangements of colored elements. Castle was intrigued by the kaleidoscope from childhood, and, according to family members, possessed severa
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