Untitled, Greenwood, Mississippi

William Eggleston

1973

Dye transfer print

Minneapolis Institute of Art

Bucking popular opinion, William Eggleston embraced color photography at a time when it was widely dismissed as too commercial. His subject matter matched his medium: the mundane details of daily life considered unworthy of art photography. Nonetheless, he captured the spirit of his native South with a bold command of color that paved the way for color photography’s acceptance. Eggleston was particularly devoted to the dye transfer process for its clear and vivid rendering of color and its permanence relative to the more fugitive chromogenic prints typically used for color photography. Of this picture Eggleston said, “When you look